The Franchise That Offers
the Best of Both Worlds

About the company

Do you want to see a quick return on your investment with a business that serves multiple markets? Peña’s Donut Heaven & Grill is an unique and exciting concept that offers the best of both worlds – an upscale donut shop and a trendy breakfast and lunch restaurant. Peña’s Donut Heaven & Grill furnishes all the necessities for a welcoming environment with no cost spared in what amounts to a great place to retreat from the daily grind while spending time with friends or family. With low start-up costs, impressive potential ROI, and a unique concept poised for growth, there is no other opportunity like Peña’s Donut Heaven & Grill on the franchise marketplace.

Raymond and Debbie Peña started in the doughnut business as teenagers when they worked for Ray’s mother, Josephine Peña, at her local doughnut shop where Ray was frying doughnuts and Debbie was a cashier. With this background and affection for donuts, Raymond started Peña’s Donut Heaven & Grill in 1996. Peña’s Donut Heaven & Grill has won many awards over the years, and is a testament to customer care and menu innovation. With the knowledge and operational experience gained from these ventures, our next project is to expand the business via franchising.

Would you like to operate an upscale donut business with a highly experienced management team? If so, this is the opportunity for you!

Franchise Facts

Initial Franchise Fee

The initial franchise fee is $25,000 and the minimum estimated cost is $373,200 including the franchise fee.

Our Support

We help our franchisees deliver a premium breakfast and lunch experience to customers with support from operations to marketing and ongoing research and development.

Our Mission

The goal of Peña’s Donut Heaven & Grill is to be the most complete and efficient franchise model providing its franchisees the opportunity to experience a rewarding, profitable, and efficient business model. When you succeed, we succeed!

What We Look in Our Franchisees

We are looking for business-savvy individuals with strong work ethic and integrity who also meet the financial requirements to become our franchise partner.

How We Support Our Franchisees


Operational Support

We will provide ongoing training and support in many areas, including unit operations, maintenance, customer-service techniques, product order, pricing guidelines and administrative procedures.


Marketing Support

We will coordinate development of advertising materials and strategies, consumer marketing plans and materials.


Comprehensive Training

An extensive dual-phase initial training program will help set up our franchise partners with all the knowledge they need to run a Peña’s Donut Heaven & Grill.


The Franchise Process


Complete our form on our website and we will reach out to provide you with more information.

Kick Off

We will schedule an in-person or remote meeting to review your application and discuss details as we begin our partnership.

Discovery Day

Our franchise development representative will schedule a visit to our corporate location. Here, we will review detailed information on our business model, support, and marketing tools available.

Foundational Knowledge

Our leadership team will train you and your team to prepare you to establish and operate your own Peña’s Donut Heaven & Grill franchise.

Get Started

We are looking forward to getting to know you! Begin your new journey by filling out our contact form below.

Are you ready to make a difference in your future with Peña’s Donut Heaven & Grill?

11601 Shadow Creek Parkway

This is not a franchise offering. A Franchise offering can be made by us only in a state if we are first registered, excluded, exempt, or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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